Last Updated: March 3, 2026
At Ser Travel, we are committed to protecting your privacy and ensuring you have a positive experience on our website and when booking your travel experiences. This Privacy Policy outlines how we collect, use, protect, and disclose your information.
We collect information in various ways to provide you with personalized travel experiences and customer service:
When you book a cruise, river cruise, or resort stay with us, we collect personal details such as your name, email address, phone number, date of birth, passport information, and emergency contact information.
We collect information about your travel preferences, booking history, payment method, travel dates, cabin preferences, special requests, and dietary restrictions to process and manage your reservations.
When you visit our website, we automatically collect information including your IP address, browser type, pages visited, time spent on each page, and referring URLs through the use of cookies and similar tracking technologies.
When you interact with our AI Concierge assistant "Ariel," we collect and store your conversation data, questions, preferences expressed, and recommendations requested. This data helps us improve service quality and personalize your travel experience. You can review or request deletion of this conversation history at any time.
We collect records of your communications with us via email, phone, chat, or social media, including inquiries, feedback, complaints, and customer service interactions.
We use the information we collect for the following purposes:
Our website uses cookies and similar tracking technologies to enhance your browsing experience. These include:
These cookies are necessary for the functioning of our website and include session cookies that maintain your login status and shopping cart information.
We use analytics cookies to understand how visitors use our website, which pages are most popular, and how we can improve our services. This includes tools like Google Analytics.
These cookies track your browsing behavior to deliver targeted advertisements and promotional content. You can opt out of these cookies through our cookie management settings.
These cookies remember your preferences and settings to provide a more personalized experience on future visits.
You can control cookie preferences through your browser settings, though disabling certain cookies may affect website functionality.
To deliver our services, we share your information with trusted third-party partners:
We share your personal and booking information with the cruise lines and tour operators you have selected. They use this information to manage your reservation, boarding, and onboard services.
Resort booking details are shared with the corresponding hotel or resort property to process your stay and deliver accommodations.
Your payment information is transmitted securely to certified payment processors and financial institutions to process transactions. We do not store full credit card details.
We use third-party email providers to send confirmations, reminders, and promotional content.
If you purchase travel insurance through us, relevant information is shared with the insurance provider.
All third-party service providers are contractually obligated to maintain the confidentiality and security of your information.
We implement comprehensive security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction:
While we strive to maintain industry-standard security, no method of transmission over the Internet is completely secure. You are responsible for maintaining the confidentiality of any passwords or account credentials.
Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will promptly delete such information and terminate the child's account.
For users between 13 and 18, we recommend parental supervision. Parents who believe their child has provided information to us should contact us immediately at Privacy@sertravel.com.
California residents have the right to:
We comply with other state-specific privacy laws including those in Colorado, Connecticut, Utah, and Virginia. Similar rights to access, delete, and opt-out apply to residents of these states.
To exercise your privacy rights, please submit a request to Privacy@sertravel.com with "Privacy Rights Request" in the subject line. We will respond within 45 days of receiving a verifiable consumer request.
Some browsers and devices offer a "Do Not Track" feature. Our website currently does not recognize or respond to Do Not Track browser signals. However, you can control cookie usage through your browser settings and opt out of targeted advertising through industry opt-out mechanisms.
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Retention periods vary based on context:
You may request deletion of your data at any time, subject to legal retention requirements.
Ser Travel operates from the United States. Your personal information may be transferred to, stored in, and processed in the United States or other countries where we or our service providers operate. These countries may not have data protection laws equivalent to your home country.
By using our services, you consent to the transfer of your information to countries outside your country of residence, which may have different data protection rules. We implement appropriate safeguards, including Standard Contractual Clauses and Privacy Shield mechanisms where applicable, to protect your information during international transfers.
Our website may contain links to third-party websites and social media platforms. This Privacy Policy applies only to Ser Travel's website. We are not responsible for the privacy practices of third-party websites, and we encourage you to review their privacy policies before providing your information.
We may embed social media widgets that allow third parties to collect information about your activity. You can control these through your social media privacy settings.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, and other factors. We will notify you of material changes by posting the updated Privacy Policy on our website and updating the "Last Updated" date.
Your continued use of our website following the posting of revised Privacy Policy means you accept and agree to the changes. We encourage you to review this policy periodically to stay informed about how we protect your information.
We are committed to ensuring this Privacy Policy is accessible to all users, including those with disabilities. If you experience difficulty accessing this policy or have accessibility concerns, please contact us at Privacy@sertravel.com, and we will provide the information in an alternative format.
We maintain social media profiles on Facebook, Instagram, and other platforms. When you interact with our social media pages, the respective platform collects information according to their privacy policies. We do not control these third-party platforms.
We use your information to deliver targeted advertisements on social media and third-party websites. You can opt out of targeted advertising through:
We may use retargeting technologies to display ads to you across the internet based on your prior visits to our website.
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Ser Travel - Privacy Team
Email: Privacy@sertravel.com
Address: 3440 Hollywood Blvd Suite 415, Hollywood, FL 33021 USA
Phone: +1 (786) 780-1515
We typically respond to privacy requests within 5 business days.
For users in the European Union and European Economic Area, we comply with the General Data Protection Regulation (GDPR). Your rights under GDPR include:
We process personal data based on your consent, performance of a contract, compliance with legal obligations, or our legitimate interests. To exercise GDPR rights or lodge a complaint with your local data protection authority, contact Privacy@sertravel.com.
We send promotional emails, newsletters, and travel offers to users who have opted in to receive marketing communications. You can manage your marketing preferences by:
Even if you unsubscribe from marketing communications, we will still send you transactional emails related to your bookings, account status, and customer service inquiries.
By accessing and using the Ser Travel website and booking our travel services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, disclosure, and retention of your information as described herein.
You also acknowledge and consent to the processing of your personal data by our AI Concierge "Ariel" to provide personalized travel recommendations and improve our service quality. Your conversations with Ariel are analyzed to enhance the AI's performance and deliver better experiences.
If you do not agree with our privacy practices, please do not use our website or services. Your continued use of our services constitutes your acceptance of this Privacy Policy.
Thank you for choosing Ser Travel for your travel experiences.